WHAT IS MULTIMEDIA ?

Multimedia today means content that combines text, images, video, audio, animations, and interactivity. It differs from media in that media only uses basic computer displays, like the materials that are text-only, hand-produced or printed. 

LINEAR AND NON-LINEAR MULTIMEDIA

Multimedia may be divided into two broad categories:

1. Linear

• Linear multimedia is presented sequentially, with a clear starting point and a conclusion, and has a logical flow.
• It is suitable for presentations with little to no participation from the audience and may also be referred to as "passive multimedia" because of its nature.
• Examples of linear multimedia are presentation slides and movies.

ELEMENTS OF MULTIMEDIA

 Text

A text is known as to be a piece of written material (as opposed to a paraphrase or summary). A text is any stretch of language that can be understood in context. Text is still a primary way to transmit information, although it is also used in other forms of communication, such as a text description of a photograph.

WHY AND WHERE MULTIMEDIA IS BEING USED?

1. Advertising 

• Advertising has clearly been changed over the years, and this is mainly because of the increased use of the internet in businesses and companies. 
• Multimedia always plays a huge and vital role in the field of advertising. 
• As whatever it is whether print or electronic advertisement, they first are prepared on the computer by using professionals' software and then it is brought in front of the target audiences.

IMPORTANCE OF MULTIMEDIA

• For multimedia we are no longer a passive audience, we could control, could interact, and could make anything done according to our needs. 
• Multimedia can be stored, transmitted, presented and perceived. 

SECTORS THAT CONTRIBUTE AND USE MULTIMEDIA

1. Education

A Udemy Course

• There is a growing demand to make it accessible to everyone, including the underprivileged and the physically handicapped.
• There is also a growing demand for massive open online courses (MOOCs) for learning to code, new languages, school and university courses, and vocational training.
• New multimedia applications are being developed by universities, startups, nonprofits, and even individuals to meet these demands, with some of the more well known of them being Khan Academy, Codecademy, Duolingo and Coursera.
  

HIERARCHY OF POSITIONS IN MULTIMEDIA

1. Project Manager

• The project manager oversees the development of a project, from its planning to execution. 
• He is an experienced professional in the field who understands the market, the needs of his clients and the organization, and the details of the specialized tasks that produce the end result.
• He seldom directly participates in these specialized tasks. Instead, he leads the project by managing the team, setting objectives and deadlines for every member and ensuring proper communication between them.

SOFTWARES USED IN MULTIMEDIA

1. Raster graphics editors

• A raster graphics editor is a computer program that allows users to create and edit images interactively on the computer screen and save them in one of many “bitmap” or “raster” formats such as JPEG, PNG. 

a) Photoshop

• Photoshop is Adobe’s photo editing, image creation, and graphic design software. 
• The software provides many image editing features for raster (pixel-based) images as well as vector graphics. 

DIFFERENCE BETWEEN INTERACTIVE MULTIMEDIA AND MULTIMEDIA SYSTEM

INTERACTIVE MULTIMEDIA

• Interactive multimedia is another word for nonlinear multimedia, and it refers to the multimedia projects that allow interactivity, such as movies and video games.
• It is one of the two categories of multimedia, with the other being linear multimedia.

ADVANTAGES AND DISADVANTAGES OF MULTIMEDIA

ADVANTAGES OF MULTIMEDIA

1. Unlocks creativity
The usage of multimedia has been known to unlock people’s creative potential. Novice multimedia specialists take inspiration from their experienced peers to create their projects, and this gives them enough experience to later create their own distinctive work.

CONCLUSION

In conclusion, multimedia has animation, music, video and more of this. This can be easier to attract people to listen to what you are talking about. It also has let more interest to people to listen and see when you present a product. Multimedia also can make anything easier in the way you deliver and what you want to say. Other multimedia files such as video, image and flash memory will help you to improve your visuals. Multimedia possessed a lot of advantages to make everything more interesting. With the help of its elements, it can invoke creativity in people so that they can apply it in order to do their work. Everything became much easier with the help of multimedia. This is a must because we need to keep up our pace with the evolvement of our technology.

REFERENCES

ADMEC MULTIMEDIA INSTITUTE. (2019). Use of Multimedia in Different Fields. [online]'

Available at: https://www.admecindia.co.in/blog/use-multimedia-different-fields [Accessed 18 Nov. 2019].

Bizjournals. (2019). software development. [online] 

Available at: https://www.bizjournals.com/bizjournals/news/2018/01/10/software-developer-bumps-health-care-for-best-job.html [Accessed 18 Nov. 2019].